Wreck this BaVa

Wreck this Bava is a project born to create a ludic and narrative experience of the Bagatti Valsecchi Museum in Milan. The goal is to design a booklet to be used during the visit, using a new informative approach.
In particular, the request was to create a more engaging experience, attracting a younger and less niche audience. The activities are thought to be more attractive for the defined target demographic. They focus mainly on: social sharing, interaction (user-to-user or user-to-mobile), and other free activities.

The experience is accessible through the use of both a printed medium and a mobile experience.
The augmented Reality used in this project creates a fascinating atmosphere and attracts a young audience (20-30 years old) despite the content not very suitable for that kind of target. Through the use of Aurasma, it was possible to create different types of experiences and activities, ranging from the most to the least social, to involve visitors and their friends on social networks.

The experience is accessible through the use of both a printed medium and a mobile experience.
The augmented Reality used in this project creates a fascinating atmosphere and attracts a young audience (20-30 years old) despite the content not very suitable for that kind of target. Through the use of Aurasma, it was possible to create different types of experiences and activities, ranging from the most to the least social, to involve visitors and their friends on social networks.

Collaboration with:
Daniele Mapelli
Valentina Poma

 

Valeria Pernice
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